 |
|
Manager, Marketing Strategy & Analysis, US-NY
New York Digitas USA About Digitas Health Counting as clients many of the world’s leading pharmaceutical, bioscience, and medical device companies, Digitas Health is a next-generation marketing agency that helps build healthcare brands that patients, caregivers, and healthcare professionals feel confident turning to and recommending when they are sick, in need, or helping others. With offices in Philadelphia, New York, Boston and London, Digitas Health is frequently recognized as one of the best places to work by the Business Journals and as having the best work perks by CNN.com. The company is a recent Webby Award winner and the MM&M 2009 Agency of the Year. Digitas Health is a unit of Digitas, leading global digital marketing and media agency. For more information, please visit www.digitashealth.com or follow us on Twitter @Digitas_Health. Strategy & Analysis Group The Strategy & Analysis Group is responsible for driving strategic thinking and economic insight across multiple client engagements. Specifically, we: · Discover new paths for growth by uncovering and developing new segments, products, and channels · Optimize budget and programs through test-and-learn, discipline, innovation and analysis to get the best possible return on the marketing investment · Lay the Strategy foundation for companies just starting to develop relationship marketing capabilities · Collaborate with creative, media, marketing and technology to build a robust marketing strategy for the client Responsibilities The Digitas Strategy & Analysis Group is responsible for driving strategic thinking and economic insight across multiple client engagements. As a Manager, you will work under the direction of a senior leadership team to: Synthesize the big picture and incorporate the details that drive the strategy Provide the thought leadership to develop integrated marketing analytical solutions across customers and channels to improve client decision-making Provide data interpretation, design models and track results across multiple marketing channels using various data sources. Manage various external vendors: online - content management, data analysis, research tools, 3rd party ad server; offline - response, letter shop, telemarketing vendors. Maintain functional expertise in one or more of the following disciplines; database marketing, integrated channel marketing (including web), analytical tools, techniques, and other infrastructure requirements. Give direction to Analysts and Senior Analysts on all aspects of client deliverables. Qualifications Our managers come from all backgrounds and have a wide range of talents and interests and bring to our projects their intellectual curiosity, creativity, leadership skills, drive, and self-confidence. Individuals with advanced degrees or candidates with rigorous, relevant business and analytical experience join Digitas as managers. We seek highly motivated individuals with outstanding academic credentials and a strong record of professional achievement. This position requires world class consulting skills and deep marketing analytics experience to provide strategic direction and insight driven analysis to our blue chip client roster. In-depth knowledge of integrated marketing and CRM disciplines (including marketing research, general marketing, advertising, direct marketing, customer care, etc.) a must. Knowledge of statistical modeling techniques, segmentation, research, lifetime value, ROI and proficiency in analytical tools such as SAS and SQL needed. Prior experience managing teams and projects is valuable. EOE .  
|
Location:
MADISON SQUARE STA
NY
US
Job Category:
Marketing
Job Industry:
Other
Experience Level:
Employee Type:
Travel:
None
Education Level:
Select Degree Completed
Minimum Salary:
Internal Job ID:
[5464801]
|
|
