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Manager-Consulting, Strategy & Analysis, US-MA
Boston Digitas USA About Digitas Founded in 1980, Digitas—one of the world’s leading digital marketing and media companies—is at the forefront of the new digital age. As an independent global network within the Paris-based Publicis Groupe, the world’s fourth largest communications group, Digitas is the first global digital network with offices in the USA, Europe, and Asia. Serving global marketing clients, we create brand experiences in digital and direct channels that engage and excite their customers. Through user-generated content, branded entertainment, digital video production, and social media programs and more we tap into people’s passions and create loyal, motivated relationships. Our people are at the top of their industry — inspiring innovation, creativity and results. We're artists, analysts, technologists, writers, and producers. We're passionate, creative, thoughtful, and above all, we are committed to our clients, inspired by their customers, excited by change, and fueled by a passion for collaboration and bold invention. Strategy & Analysis Group The Digitas Strategy & Analysis Group is responsible for driving strategic thinking and economic insight across multiple client engagements. Specifically, we: · Discover new paths for growth by uncovering and developing new segments, products, and channels · Optimize budget and programs through test-and-learn, discipline, innovation and analysis to get the best possible return on the marketing investment · Lay the Strategy foundation for companies just starting to develop relationship marketing capabilities · Collaborate with creative, media, marketing and technology to build a robust marketing strategy for the client Responsibilities Synthesize the big picture and incorporate the details that drive the strategy Provide the thought leadership to develop integrated marketing analytical solutions across customers and channels to improve client decision-making Provide data interpretation, design models and track results across multiple marketing channels using various data sources. Manage various external vendors: online - content management, data analysis, research tools, 3rd party ad server; offline - response, letter shop, telemarketing vendors. Maintain functional expertise in one or more of the following disciplines; database marketing, integrated channel marketing (including web), analytical tools, techniques, and other infrastructure requirements. Give direction to Analysts and Senior Analysts on all aspects of client deliverables. For more information, visit www.digitas.com EOE Qualifications: 5-7 years of Consulting experience, preferably from a large firm. At least 3 years of experience managing a team of at least 2. This position requires world class consulting skills and deep marketing analytics experience to provide strategic direction and insight driven analysis to our blue chip client roster. In-depth knowledge of integrated marketing and CRM disciplines (including marketing research, general marketing, advertising, direct marketing, customer care, etc.) a must. Digtal Marketing experience (Web Analytics, OLA) if preferred, but not required. MBA required  
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Location:
BOSTON
MA
US
Job Category:
Consultant
Job Industry:
Other
Experience Level:
Employee Type:
Travel:
None
Education Level:
Select Degree Completed
Minimum Salary:
Internal Job ID:
[6369859]
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